Starting issue

- A Chinese media company wishes to build a new magazine and requests support for evaluating a new business model in China. It wishes to build and test the concept in the market place, prior to rolling-out an aggressive business plan.

Methodology

- Definition of new products and services vs. those of competition
- Evaluation of market size and target segments
- Evaluation of key success factors
- Pilot test business and financial planning
- Determination of key success factors

Advice and results

- Pilot building, monitoring and fine-tuning
- Business-plan roll-out building