Cross-Border | Maverlinn

Expertise

Cross-Border

Improving an international luxury brand's performance in the PRC

Starting Issue - With a decade-long presence in China, a luxury brand is facing increasing competition and decreasing market share. It needs to improve its image and sales performances in this fast-...
A European company seeking to make an acquisition in China

Starting issue - A leading European industrial goods (mechanical parts) company wishes to strengthen its market position through the acquisition of a smaller but fast growing competitor in the South...
A leading consumer goods company enters China via an acquisition

Starting Issue - A leading consumer good company decided to move to China through the acquisition of one of its business partner. It was requested to assess the take-over risks and lead such...
A Chinese company seeking Western knowledge transfer

Starting Issue - A successful and highly profitable Chinese consumer good company wishes to forge a strategic alliance with a Western brand to address the forthcoming complexity challenges in the...
Strategic due-diligence prior to an acquisition in ASEAN

Starting Issue - One of the world leaders in the development of client retention solutions envisages acquiring an ASEAN Australian competitor. He needs to assess the real strategic fit and the...
Defining a brand positioning for an international consumer goods brand in China

Starting issue - A European consumer good company is considering launching its brand in a double-digit-growth China market. It wishes to define its market entry strategy with a sustainable business...